Optimize Carrier Matching with Lane Preferences

Optimize Carrier Matching with Lane Preferences

Managing carrier relationships and ensuring reliable coverage starts with knowing where your partners want to run. With Lane Preferences, you can track the lanes that carriers and customers prefer, turning that information into actionable insights that boost efficiency and drive smarter decisions.

Here’s how it works:

• Capture and Centralize Preferences: Easily log preferred origin-destination pairs for each carrier. These preferences become leads—helping you proactively match freight with the right capacity.

• Built-In Visibility: Lane Preferences are surfaced directly within the Find Carriers tool and the Carrier Quote list, putting smarter routing options at your fingertips.

• Self-Service Entry via Portals: Carriers and customers can enter their preferences directly through the Customer and Carrier Portals, keeping your data fresh and engagement high.

• Stronger Capacity Balance Reporting: Use Lane Preference data to identify underserved lanes, optimize carrier relationships, and guide strategic pricing and coverage planning.

By turning carrier and customer insights into a living dataset, Lane Preferences streamlines operations and helps build a more responsive, efficient network.

See Revenova's technical documentation for setup and configuration: Lane Preferences